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Add: No. 8 Industry Zone of Xueyi, Anbu Town, Chaoan County, Chaozhou,Guangdong Province,China zipcode:515638

Tel: (+86) - 768 - 5915572

Cell phone: (+86) - 13827319633

Tel Exchange: (+86) - 768 - 5913900

Fax: (+86) - 768 - 5913868

email: henry@139.com

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  • ; Twentieth century, business thinkers famous Peter Chuang grams that business has two functions - marketing and innovation. This article is the integration of these two concepts. Essentially, packaging is a marketing tool, your customers buy your products last seen before the marketing information.
    ; If your product on retail store sales, then the packaging design will be the measure of the success of your products a major factor. Is now to make your products stand out hundreds of similar products, you'll have it designed to be different. Look at what your competitors are doing, while ensuring your unique design. ew packaging will make your product eye-catching, to help you shape the brand, giving products humanization. Whether you like it or not, people tend to judge you first by packaging the product is good or bad. So, how can you not join the conventional package design it? You can spend thousands of dollars received from the packaging design of some ideas, or you can think about themselves. Here are 10 ideas to stimulate your thinking, help you come up with an innovative packaging. 1. The design of small reusable drinks packaging market has matured, competition is fierce. If you think that there have been no novelty act, you may wrong. POM Tea Company have launched a special packaging. It is very special launch of the product itself - is to add pomegranate juice, tea. Packaging is more worthy of mention: a popular drink is packed in a long strip of glass products, the above is the cover and heat shrink labels, written: remove the label, leaving the bottle. The product is about 2.79 U.S. dollars a bottle, the bottled tea is not expensive, but you can get a free bottle, do not worry about recovery issues. 2. With a little modification in the packaging and sometimes your package is standardized, but with some small modifications can make it different. AMY'S KITCHEN in their pasta sauce production line to make such changes. Sauce packing a standard size jar, paste is also a standard color label. The products in it from a lot of distinction between the paper and the lid of its golden ring on the ring. That look like a grandmother packaged like, so when you come to not pay attention to it when the shelf is immune. 3. The packaging design the first place many people believe that first priority should be the product, packaging on the second. However, the company METHOD PRODUCTS opposite. They focus from the outset, the design of the packaging - they want to design a beautiful package, you do not then hide it to hide the ugly. They designed a series of high-quality cleaning supplies and packaging, as can be placed as decoration in the kitchen, or bathroom. These products are very prominent place in the supermarket. 4. The packaging design was interesting and fun packaging is not just children, patents, adults like interesting things. Occupy the mainstream of children's products, packaging design, such as bright colors, different shapes in general, the same can be used in adult products, packaging design, only these will be refined further. First of all, the packaging design into the "fun" element of the industry is the system of liquor. You just take the time to wander the local small shops, you can find many bottles bearing the label on horses, penguins, kangaroos, frogs, swans, etc.. Do not prepare a penguin shaped bottles, as long as a penguin in the above printed on a high-profile enough to make it.  5. Hyun product color CANDLE-LITE is a giant candle, with 160 years of candle manufacturing history. They do not fancy the packaging, using only the transparent bottle, but the use of color really amazing. They use bright colors painted on in layers of candle and let the color shining out through the transparent glass. The label on the back of the bottle surface is white, so highlight the color of the bottle candles. Therefore, the candle in the supermarket shelves, they can be easily differentiated from other similar products. 6. Double-sided printing - extend your tag if your product is transparent liquid, packed in a transparent bottle, then there is a way to give you more space for packaging design, and low cost. I mean, you can print the label on the back of some of the elements. Of course, the regular information can not put labels on the back, but you can print a number of such debates, on the company's story, or better use of product recommendations and so on. This is a very simple way, can give you more information to customers without damaging the image of packaging. 7. Try the appearance of many metal labels printed on white or transparent material, but you also have many other choices. There is a program worth considering is the use of metallic foil as a label or packaging. If well designed, attractive white metal is much more than appearance, but also how much you will not. 8. The characteristics of design for customers Unilever AXE product packaging has a very specific position - the age of 18 to 35 year olds. So they focused on packaging design to attract these people. AXE SHOWER GEL bottle is a thick molded black plastic container, rough appearance, very popular with these young people, welcome, use it as shower gel loading equipment as simple as oil. 9. Fusion of two packaging design industry is another competitive beer industry, large comp

    2011-12-17
    http://www.packaging-china.com/packaging-news-news-89.html
  • Food production needs of business-to-flexible food packaging needs of users than the health needs, therefore, food production is concerned with the selection Materials hygiene certification standards. Moreover, taking into account the domestic food packaging safety certification is not particularly sophisticated, Unilever will not be considered only GB certified packaging material. General requirement is that as long as food and direct contact with the material, whether it is single-layer structure or a composite structure, including additives, glue and printing ink, must be through the FDA or EU certification standards. Otherwise, even the most competitive prices are also not select. Possible, we will select the most reasonable structure and materials, rather than the most expensive or least expensive packing material.
         Achieve this requirement is also very simple. First, the flexible packaging requirements have food or moisture resistant barrier properties or other properties; Secondly, the flexible packaging is to ensure food shelf-life of the book to achieve standards; Third, the flexible packaging machines have adaptive, that is to say, can Factory production necessary to achieve the intensity or other properties; Fourth, the flexible packaging can be achieved if the needs of the market, because market demand is the demand from consumers.
         Food quality and stability, not only from the stability of the food itself, but also from the quality of the stability of the packaging. This is not a mere formality simple what the ISO or other standards can represent, and this comes from the supplier's management and implementation efforts; With the global economic development, consumer demand is changing and developing, resulting in available to the consumer products and packaging must also be change and development. Moreover, the development of packaging want ahead of consumer demand, so that we can drive and lead the consumer. This requires one thing: innovation. The direction of innovation, as was mentioned above, we must in order to enable consumers are more convenient to use. Of course, here, have a prerequisite: Innovation must also provide a better profit to the enterprise space. Corresponds to market demand, flexible packaging development must also be the speed of acceleration. Service not only from good quality, it is equally important is how to provide the most in the shortest possible time to meet the requirements of packaging products. The market will not wait, first for the win.
         Development trend of food packaging in order to meet the food requirements of the various functions, an increasing number of new materials have been developed, to reduce costs at the same time, you can provide better protection function; flexible packaging is a fatal defect should not have covered as has re-sealed containers as performance, although it must have the flexible packaging market with the re-closure function, such as flexible packaging lidding film on the jelly, but it is in the process or the supplier of food manufacturers, will the cost of such packaging creates prohibitively high ; another kind of market is the re-closure zipper packaging bag packaging, which apart from sealing the packaging open to question but not such as can be at the organ-type BAG bags on.
    Therefore, how to achieve further closure performance, and at the same time through a small investment will be able to transform in order to produce the corresponding product, has become an urgent need to see results; We look forward to China's food hygiene standards could be improved and systems, At the same time, from the source material on the saw in line with the hygiene standards of food and packaging materials be produced. Security, the law required, but also required a trustworthy standards and integrity. Another big flaw in flexible packaging is the lack of stiffness. Thus the lack of hard-packed shelves display effect. To improve the direction of performance through the material itself or the packaging in order to achieve improvements in the form of better stiffness, or with other packaging materials with hard to achieve the corresponding effect? These are to be further research to explore flexible packaging business.

    2011-12-17
    http://www.packaging-china.com/packaging-news-news-28.html
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